mmB - Tuatara Agencia Boutique

The Bogotá half marathon (mmB) is one of the most iconic sporting events in Colombia, held annually in the nation’s capital. This event is not only a platform to promote sports and health but also a gathering that brings together national and international runners, consolidating its position as one of the leading athletic competitions in the region.

The Bogotá half marathon sought to optimize its online visibility to establish itself as a benchmark in sporting events. They needed an agency with SEO expertise, capable of implementing technical improvements on their website and training their internal team to manage data and make data-driven decisions. Their main goal was to attract more participants and sponsors, ensuring sustainable growth and an enhanced digital experience for their users.

Service

SEO optimization of the website, Diagnosis and improvement of the user experience, Training in Google Analytics 4 (GA4), Implementation of strategies to improve site speed, Correction of technical errors on the website

Mutualism in action

Improve the organic ranking of the mmB website on search engines.
Train the mmB internal team in the use of Google Analytics 4.
Identify and fix technical issues on the website.
Increase the speed and performance of the website.
Attract more participants and sponsors through an enhanced digital presence.

As a result of our collaboration with the Bogotá half marathon, we successfully transformed their digital presence by establishing a clear and effective strategy. We implemented significant improvements on the website, increasing its Google PageSpeed score from 57/100 to 97/100, delivering an optimal user experience.

Moreover, the executed SEO strategy ensured that keywords such as “mmB 2024 results” and “Bogotá half marathon” reached top positions in search engine results. This led to a 616.5% increase in organic traffic, reaching 257,000 users in just five months.

Lastly, by training the mmB internal team on GA4, we equipped them with tools to analyze and manage their data in real-time. This autonomy has empowered them to make more informed decisions and strengthen their long-term digital strategy. At Tuatara, we are proud to be part of the Bogotá half marathon’s digital success story.