Design and development of the Madiautos

With over 30 years of experience, Madiautos is a leading automotive dealership in Colombia. Known for their excellent customer service and strong commitment to quality, they became an authorized Mazda dealer in 2001. Their modern showroom, strategically located in Bogotá, offers a wide range of new vehicles and high-quality after-sales services.

Madiautos wanted to build a digital ecosystem that would allow users to buy, sell, or trade in their vehicles in one single place, quickly and securely. The platform needed to include features such as test drive scheduling, financing simulation, advanced search filters, and the option to offer a vehicle as a trade-in. To achieve this, they required an agency specialized in UX/UI design, custom development, and agile methodologies to ensure a seamless and error-free digital experience.

Services

UI/UX design, Web development

Mutualism in action

Design an intuitive and modern UI/UX experience.
Develop a custom website tailored to the business.
Execute a Design Sprint to define structure and functionality.
Create an e-commerce-style purchase flow.
Implement filters by model, year, price, and condition.
Set up a credit simulation tool.
Enable the option to trade in a used vehicle.
Integrate scheduling for test drives and vehicle inspections.
Collect personal data under strict security protocols.

Diseño responsive del agendamiento de citas de Mediautos en smartphone, desarrollado por Tuatara, con enfoque en experiencia de usuario y personalización del vehículo

Interfaz del catálogo de vehículos en el sitio web de Mediautos, desarrollado por Tuatara, con fichas detalladas de autos como el Nissan Versa, precios, características técnicas y opciones de contacto comercial

The collaboration between Madiautos and Tuatara marked a milestone in the digital transformation of the automotive sector. Through a structured and methodical process, we developed a digital platform that supports users at every stage of their buying journey. The new website includes key features such as test drive scheduling, credit simulators with financial partners, inspection appointment booking, advanced filters, and smart forms that enhance user interaction and facilitate conversion.

In addition to improving the brand’s internal and commercial processes, the website reflects Madiautos’ positioning, history, and commitment to innovation—projecting its legacy through a robust and modern digital experience. This project reinforces how technology, impeccable design, and mutualistic relationships can transform the end-user experience, generate sustainable competitive advantages, and maintain the leadership of a well-established brand in its industry.