Thanks to the joint efforts between Vantage and Tuatara, a 360° digital strategy was successfully implemented, tailored to the particularities of the Latin American market. One of the most significant achievements has been the development of organic content for TikTok, YouTube, and Instagram, which increased engagement with audiences that previously did not identify with global messaging. Additionally, the KOL strategy helped strengthen the brand’s credibility in the financial sector, generating greater interest from both new and existing users.
On the SEO front, a comprehensive technical audit was delivered, and a process for producing optimized content based on strategic keywords was implemented, improving the brand’s visibility in search engines on a monthly basis. The SAC (customer service) efforts have enabled fluent and effective communication with the community, while the monthly reports have supported data-driven decision-making. This partnership has become one of the client’s most valued agency relationships in the region.
