We create and configure interaction flows in social networks to reduce the operational burden of customer service (SAC), which allows us to have a direct and instant relationship with the interests that your customers express, promoting positive satisfaction rates and greater organic reach by the medium of interactions.
Inbound marketing strategies work like a magnet for your potential customers, who first build trust with your brand before making a purchase decision. Through the strategic planning of content that generates value for users, we are able to nurture their understanding of the industry, product, or service, so that when the user reaches the point where they identify the need, they have your brand among their selection criteria. in a best-referenced way and is the most relevant option in the market.
Being one of the most traditional and relevant digital channels, it is highly important to think about it strategically so as not to become spam, so we create eye-catching email subjects, a coherent hierarchy of ideas, relevant content, and appropriate CTAs. Email Marketing campaigns continue to be one of the favorite channels for experts in the industry. Through the measurement and constant learning of subjects, and the creation of customized emails, we make your email marketing strategy successful.
We create a customized web experience with a form that allows us to feed a segmented database based on an intention or interest. These types of interactions are encouraged by providing valuable content, for which users are willing to provide their data. Take advantage of Landing pages to communicate a particular offer, start a conversion funnel, or capture data from potential customers.
We contemplate channels that are not natively compatible, so it is necessary to configure tools that generate a communication channel between them, in order to centralize the data of your digital strategies in a single tool or CRM. Connections via API can be made with third-party software to have all the information centralized and to be able to have growth based on reading data.
Marketing automation is an important strategy in more mature digital marketing markets. It allows you to understand exactly the interest of the lead and their purchase stage, giving you all the information you need. Thus, advanced automation with the help of a CRM allows you to identify opportunities and contact potential customers who show great interest when interacting with each communication.
Marketing automation is used to optimize repetitive and manual processes through advanced technologies. This helps improve operational efficiency, reduce errors, save time and resources, and allow employees to focus on higher-value strategic tasks.
Tuatara offers a wide range of automation services, including the implementation of RPA (Robotic Process Automation), workflow automation, system integration, business process optimization, and customized automation solutions. Additionally, we provide consulting and ongoing technical support to ensure project success.
Companies can benefit from automation by reducing manual errors, improving data management, making informed decisions, increasing productivity, and offering new digital products and services to their customers. Automation also frees up time for employees to focus on more strategic tasks.
Automation can improve customer experience by reducing response times, increasing accuracy in data management, providing personalized services, and maintaining constant availability. This leads to greater customer satisfaction and loyalty.
The success of an automation project is measured by specific key performance indicators (KPIs), such as reduced time and costs, increased productivity, decreased errors, improved customer satisfaction, and return on investment (ROI). These indicators are established at the beginning of the project and monitored over time.
Some of the most popular marketing automation tools include RD Station, HubSpot, Marketo, Pardot, Mailchimp, ActiveCampaign, Sendinblue, Eloqua, and Zoho CRM. These tools offer various functionalities to manage marketing campaigns, automate workflows, and analyze performance.
