There is something that is still a mystery about the Tuatara, and that is its relationship with a bird called Petrel. Both coexist on a few islands with a singular behavior within the animal world.
Both animals, being natural enemies (reptile and bird), are able to coexist in burrows that both can make, where the number of violent incidents related to the close presence of both is limited.
On the contrary, the presence of the Petrel and its oils attract insects to the surface, which are part of the diet of the Tuatara, which in turn keeps away other types of predators. This particular relationship in the animal world is called Mutualistic.
It is a unique behavior in the animal world, which offers to those who live it (the one who lives it is the one who enjoys it) an increase in their being, through a relationship, either service-service or service-resource.
“Mutualism is a biological interaction between individuals of different species, where both benefit and improve their biological fitness… This type of relationship becomes more beneficial than parasitic or predatory ones”. Wikipedia (Given, D. R. 1995).
This mutualistic relationship between the Tuatara – Petrel inspires us to bring it to the business world, particularly to the digital industry, where we have seen how the dynamics have not progressed to where it promotes our values: customers and suppliers have been treated as enemies, they are two species that fight for the same goal, to maximize profits, regardless of the means.
The curious thing is that just as in nature, through mutualism and not other relationship attitudes, we achieve these objectives. This is the origin of our phrase:
We believe in people, mutuality and transparent relationships that strengthen the bonds of those involved.
By being extensions of your work team, under clear, logical and transparent processes for the parties, generating learning.
Consulting in digital business transformation with emphasis on sales. We plan and execute strategies involving: flawless design, software experiences, data marketing.