The Tuatara is an endemic reptile that lives only in some islands near New Zealand.
It is a unique animal, as it is probably one of the last traces we have of the Mesozoic era (+250 million years ago), the same era in which the dinosaurs walked the planet earth.
It is not by chance that their appearance is so “Jurassic”, since they possess unique characteristics among reptiles. On the one hand, their exceptional longevity allows them to live more than 100 years.
Despite being reptiles, they prefer cold environments and also have a remarkably developed pineal eye, surpassing any other animal in this aspect. This third eye gives them the ability to gather more information from the environment, which helps them to ensure their survival.
The Tuatara is currently endangered, there are about 100,000 species left in New Zealand,
and here in our agency we represent +20 Tuataros (humans) with multiple skills in marketing, graphics, technology and humanism. Meet our team here.
There is something that is still a mystery about the Tuatara, and that is its relationship with a bird called Petrel. Both coexist on a few islands with a singular behavior within the animal world.
Both animals, being natural enemies (reptile and bird), are able to coexist in burrows that both can make, where the number of violent incidents related to the close presence of both is limited.
On the contrary, the presence of the Petrel and its oils attract insects to the surface, which are part of the diet of the Tuatara, which in turn keeps away other types of predators. This particular relationship in the animal world is called Mutualistic.
It is a unique behavior in the animal world, which offers to those who live it (the one who lives it is the one who enjoys it) an increase in their being, through a relationship, either service-service or service-resource.
“Mutualism is a biological interaction between individuals of different species, where both benefit and improve their biological fitness… This type of relationship becomes more beneficial than parasitic or predatory ones”. Wikipedia (Given, D. R. 1995).
This mutualistic relationship between the Tuatara – Petrel inspires us to bring it to the business world, particularly to the digital industry, where we have seen how the dynamics have not progressed to where it promotes our values: customers and suppliers have been treated as enemies, they are two species that fight for the same goal, to maximize profits, regardless of the means.
The curious thing is that just as in nature, through mutualism and not other relationship attitudes, we achieve these objectives. This is the origin of our phrase:
We believe in people, mutuality and transparent relationships that strengthen the bonds of those involved.
By being extensions of your work team, under clear, logical and transparent processes for the parties, generating learning.
Consulting in digital business transformation with emphasis on sales. We plan and execute strategies involving: flawless design, software experiences, data marketing.
It is to be able to trust your work team, to have a healthy relationship with clients and above all, to learn as a team
It is teamwork, empathy and being consistent with our actions at work
It’s a benefit for the team to grow together
Its having the opportunity to grow professionally and alongside my fellow developers, through their ideas, knowledge and shared experiences
It is an equally beneficial relationship for all parties, where those involved build better life experiences together
It is understanding the needs of others and turning them into opportunities for both
It is a full trust relationship where you know you can always count on each other
It’s putting yourself in people’s shoes
It consists of collaboration among several people to achieve an objective or accomplish a goal, which benefits them
Just as your body is many independent cells working together to give you life, mutualism unites us to give life to a project/purpose
It is to build a relationship between equals that seeks mutual benefit
Work as a team having a mutual benefit generating an excellent quality work and improvement
It is mutual support, trust and respect, working transparently towards the same goal
The way in which we help each other to achieve a common goal
Teamwork to make everything flow smoothly
All the best that human beings can have for themselves and the people around them
Support your team and your environment in the most humane and transparent way
Mutuality is the capacity for reciprocity between parties, whether in the work or personal sphere. In short, it is an exchange of support between you and your team
For me Mutualism is to establish and form with apprenticeships a reliable and secure relationship, in which all parties benefit and nurture each other
Mutuality is a way of working together in harmony to strengthen our capabilities and expertise while helping our clients meet their objectives
For me, mutuality means respecting the opinions of others, praising good ideas and cooperating with the team at all times
It is to identify ourselves in others, to understand them, to love them and to give ourselves to them, in the same way as if we were dealing with ourselves. Therefore, it derives in a personal and social responsibility, to build a better environment
It is to obtain a mutual benefit, that two parties do their work and that both benefit
As principles that support these fundamentals, in Tuatara Boutique Agency we have grown from the love that each of our collaborators imprints to their profession, to the alignment of a work space that allows us to express our best version and that involves more integral aspects of life than just a work front.
