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Tuatara and Corporate Mutualism

tuatara cuidando sus huevos
solar system with pink planets

What is a Tuatara?

The Tuatara is an endemic reptile that lives only in some islands near New Zealand.

It is a unique animal, as it is probably one of the last traces we have of the Mesozoic era (+250 million years ago), the same era in which the dinosaurs walked the planet earth.

firmament with green stars

It is not by chance that their appearance is so “Jurassic”, since they possess unique characteristics among reptiles. On the one hand, their exceptional longevity allows them to live more than 100 years.

Despite being reptiles, they prefer cold environments and also have a remarkably developed pineal eye, surpassing any other animal in this aspect. This third eye gives them the ability to gather more information from the environment, which helps them to ensure their survival.

water with gas bubbles

The Tuatara is currently endangered, there are about 100,000 species left in New Zealand,

and here in our agency we represent +20 Tuataros (humans) with multiple skills in marketing, graphics, technology and humanism. Meet our team here.

Why the name Tuatara for a digital transformation agency?

There is something that is still a mystery about the Tuatara, and that is its relationship with a bird called Petrel. Both coexist on a few islands with a singular behavior within the animal world.

Both animals, being natural enemies (reptile and bird), are able to coexist in burrows that both can make, where the number of violent incidents related to the close presence of both is limited.

On the contrary, the presence of the Petrel and its oils attract insects to the surface, which are part of the diet of the Tuatara, which in turn keeps away other types of predators. This particular relationship in the animal world is called Mutualistic.

petrel bird

What is mutuality?

petrel eggs

It is a unique behavior in the animal world, which offers to those who live it (the one who lives it is the one who enjoys it) an increase in their being, through a relationship, either service-service or service-resource.

“Mutualism is a biological interaction between individuals of different species, where both benefit and improve their biological fitness… This type of relationship becomes more beneficial than parasitic or predatory ones”. Wikipedia (Given, D. R. 1995).

This mutualistic relationship between the Tuatara – Petrel inspires us to bring it to the business world, particularly to the digital industry, where we have seen how the dynamics have not progressed to where it promotes our values: customers and suppliers have been treated as enemies, they are two species that fight for the same goal, to maximize profits, regardless of the means.

The curious thing is that just as in nature, through mutualism and not other relationship attitudes, we achieve these objectives. This is the origin of our phrase:

Digital results require mutualistic relations

digital results of tuatara

Why?

We believe in people, mutuality and transparent relationships that strengthen the bonds of those involved.

1

How does it work?

By being extensions of your work team, under clear, logical and transparent processes for the parties, generating learning.

2

What do we sell?

Consulting in digital business transformation with emphasis on sales. We plan and execute strategies involving: flawless design, software experiences, data marketing.

3
digital results of tuatara

What is corporate mutualityfor us?

lineas curva

Jessika Garcia

marketing team logo

It is to be able to trust your work team, to have a healthy relationship with clients and above all, to learn as a team

jessika garcia

David Diaz

logo team design

It is teamwork, empathy and being consistent with our actions at work

david diaz

Luis Sarmiento

development team logo

It’s a benefit for the team to grow together

luis sarmiento

Juan Pablo Betancurt

development team logo

Its having the opportunity to grow professionally and alongside my fellow developers, through their ideas, knowledge and shared experiences

juan pablo betancurt

Galo Recalde

marketing team logo

It is an equally beneficial relationship for all parties, where those involved build better life experiences together

galo recalde

Jhonatan Luque

logo team design

It is understanding the needs of others and turning them into opportunities for both

jhonatan luque

Rafael Padilla

marketing team logo

It is a full trust relationship where you know you can always count on each other

rafael padilla

Juan Piedrahita

development team logo

It’s putting yourself in people’s shoes

juan piedradita

Katherine Lezama

development team logo

It consists of collaboration among several people to achieve an objective or accomplish a goal, which benefits them

katherine lezama

Juan Carrillo

marketing team logo

Just as your body is many independent cells working together to give you life, mutualism unites us to give life to a project/purpose

juan carrillo

Andres Villota

marketing team logo

It is to build a relationship between equals that seeks mutual benefit

andres villota

Victoria Agudelo

logo team design

Work as a team having a mutual benefit generating an excellent quality work and improvement

victoria agudelo

Edith Guerrero

marketing team logo

It is mutual support, trust and respect, working transparently towards the same goal

edith guerrero

Sebastian Galvis

logo team design

The way in which we help each other to achieve a common goal

sebastian galviz

Juan Pablo Ortiz

logo team design

Teamwork to make everything flow smoothly

juan pablo ortiz

Sebastian Bocanegra

marketing team logo

All the best that human beings can have for themselves and the people around them

sebastian bocanegra

Onerio Ortega

development team logo

Support your team and your environment in the most humane and transparent way

onerio ortega

Carlos Cortés

logo team design

Mutuality is the capacity for reciprocity between parties, whether in the work or personal sphere. In short, it is an exchange of support between you and your team

carlos cortes

Valentina Palacios

marketing team logo

For me Mutualism is to establish and form with apprenticeships a reliable and secure relationship, in which all parties benefit and nurture each other

valentina palacios

Natalia Beltrán

development team logo

Mutuality is a way of working together in harmony to strengthen our capabilities and expertise while helping our clients meet their objectives

natalia beltran

Milena Buitrago

marketing team logo

For me, mutuality means respecting the opinions of others, praising good ideas and cooperating with the team at all times

milena buitrago

Fabrizio Gonzalez

marketing team logo

It is to identify ourselves in others, to understand them, to love them and to give ourselves to them, in the same way as if we were dealing with ourselves. Therefore, it derives in a personal and social responsibility, to build a better environment

fabrizio gonzalez

Jesús Hernandez

marketing team logo

It is to obtain a mutual benefit, that two parties do their work and that both benefit

jesus hernandez

Tuatara is welfare for its members and stakeholders

As principles that support these fundamentals, in Tuatara Boutique Agency we have grown from the love that each of our collaborators imprints to their profession, to the alignment of a work space that allows us to express our best version and that involves more integral aspects of life than just a work front.

Learn a little more about our Wellness activities and our organizational culture here

Learn more
tuatara visit to toquilla boyaca
tuatara visit to toquilla boyaca
tuatara visit to covenas
tuataro playing paintball
tuatara visit to covenas
tuatara business event
advertising event tuatara boutique agency
marketing conference with the participation of a tuataro
innovalab ccb tuatara event
group of people at an webcongress
webcongress with the participation of a tuataro
beautiful dinner in tuatara
mutualism to the park by tuatara
visit of tuatara to mundo aventura
tuatara visit to toquilla boyaca
Logo Tuatara Agencia Boutique

We are a digital marketing agency that focuses on creating digital transformation strategies. We offer data marketing services, impeccable design, and custom software to make your company become a success story in your industry.

Contact

Let’s talk
Bogotá | Colombia
Miami | USA
[email protected] (+57) 3001458321 (+1) 786 600 1389

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