The Tuatara is an endemic reptile that lives only in some islands near New Zealand.
It is a unique animal, as it is probably one of the last traces we have of the Mesozoic era (+250 million years ago), the same era in which the dinosaurs walked the planet earth.
It is not by chance that their appearance is so “Jurassic”, since they possess unique characteristics among reptiles. On the one hand, their exceptional longevity allows them to live more than 100 years.
Despite being reptiles, they prefer cold environments and also have a remarkably developed pineal eye, surpassing any other animal in this aspect. This third eye gives them the ability to gather more information from the environment, which helps them to ensure their survival.
The Tuatara is currently endangered, there are about 100,000 species left in New Zealand,
and here in our agency we represent +20 Tuataros (humans) with multiple skills in marketing, graphics, technology and humanism. Meet our team here.
There is something that is still a mystery about the Tuatara, and that is its relationship with a bird called Petrel. Both coexist on a few islands with a singular behavior within the animal world.
Both animals, being natural enemies (reptile and bird), are able to coexist in burrows that both can make, where the number of violent incidents related to the close presence of both is limited.
On the contrary, the presence of the Petrel and its oils attract insects to the surface, which are part of the diet of the Tuatara, which in turn keeps away other types of predators. This particular relationship in the animal world is called Mutualistic.
It is a unique behavior in the animal world, which offers to those who live it (the one who lives it is the one who enjoys it) an increase in their being, through a relationship, either service-service or service-resource.
“Mutualism is a biological interaction between individuals of different species, where both benefit and improve their biological fitness… This type of relationship becomes more beneficial than parasitic or predatory ones”. Wikipedia (Given, D. R. 1995).
This mutualistic relationship between the Tuatara – Petrel inspires us to bring it to the business world, particularly to the digital industry, where we have seen how the dynamics have not progressed to where it promotes our values: customers and suppliers have been treated as enemies, they are two species that fight for the same goal, to maximize profits, regardless of the means.
The curious thing is that just as in nature, through mutualism and not other relationship attitudes, we achieve these objectives. This is the origin of our phrase:
We believe in people, mutuality and transparent relationships that strengthen the bonds of those involved.
By being extensions of your work team, under clear, logical and transparent processes for the parties, generating learning.
Consulting in digital business transformation with emphasis on sales. We plan and execute strategies involving: flawless design, software experiences, data marketing.
As principles that support these fundamentals, in Tuatara Boutique Agency we have grown from the love that each of our collaborators imprints to their profession, to the alignment of a work space that allows us to express our best version and that involves more integral aspects of life than just a work front.