DesignRush selected the Newit brand, from Constructora Bolívar, among the best branding and naming designed for the industry, recognizing the excellent execution and effectiveness of the brand.
Gold Award for Branding Sucampo by Tuatara Boutique Agency for Sucampo – Sullanta in Tolima, Colombia
Anuaria Award for the best corporate identity to Tuatara Boutique Agency, for the candidacy of Lingo Plaza in California, United States.
We share the Brief document with the client where we compile all the elements that make up your business, from the value proposition, the media, and the Buyer Persona, among others, that define the soul of the company and the meaning of your brand.
We identify and classify the competitors of your industry in digital ecosystems to create a clear benchmark of colors, and communication tones, among others. We make a SWOT matrix, to understand the competitive profile and have a comparative table with 3 competitors.
We carry out a hypothetical construction and identification of the audience according to their consumption habits, interests, and purchasing power, among other important aspects to define the consumer.
The golden circle is a tool that allows internalizing the raison d’être of each company by inquiring into the positions of managers, the organizational culture, and its relationship with stakeholders. “People buy what you believe, not what you sell.”
We are looking for a word (name/language) that best identifies what a brand represents. At this stage, the presentation of proposals, the feedback from our allies, and the final results are contemplated. For each of the proposals we contemplate a trademark registration investigation, the availability of the domain, and a diagram of six characteristics that allow us to know the strengths of the proposed naming.
In the brand design process we draw on the previous steps to make 3 different proposals, which are accompanied by 6 particular characteristics and a qualitative description of it, which allows us to understand the rationale for the proposal. A feedback session is held on these and another 3 are built that meet the criteria of the brief, research, and feedback.
Once the brand is selected, we proceed to the design of the brand manual, where we expose the basic guidelines for the management of its visual identity. We include sections that include: corporate identity, corporate colors, typography, communication tone, incorrect uses, and applications. See an example of our brand here.
With your brand design ready, we create different spaces, whether digital or offline, to express your brand. Among these, the most popular are usually: slide templates, stationery, brand animation, and merchandising, among others.
In the case of the Tuatara brand, the design focused on highlighting the most representative characteristic of the reptile, which is the pineal eye. This third eye symbolizes the ability to better understand the market environment. Furthermore, the inclusion of a pen/brush in the negative spaces of the brand reflects the artistic creativity of the agency. Together, these elements help create a unique and memorable brand for our boutique agency.
Is the brand associated with the product/service?
What elements make up the brand?
Is it easy to remember visually? How many times do you have to see it before you remember it?
How long does your visual comprehension take?
Do the colors represent your philosophy/values and the communication tone of the brand?
What does the printed word look like? Does it look as good as it sounds?
