Apiros - Tuatara Agencia Boutique

Apiros is a company specializing in the generation, structuring, and development of real estate projects. For more than 25 years, it has played a significant role in the nation’s history. Its goal is to remain an integral part of the lives of those who engage with it and to leave a lasting positive impact on everyone it touches.

Apiros needed to enhance its digitization and sales process for VIS properties (Hogares Soacha) and other real estate projects in Bogotá and Barranquilla. The company also sought to strengthen the connection between its marketing and sales teams, streamline its processes, reduce acquisition costs for more efficient property sales, and attract potential clients.

Service

Social media, Brand expansion in digital media, Marketing automation, Digital advertising, Looker Studio setup, Creative campaigns for new real estate projects, Web development

Mutualism in Action

Present numerical improvements, demonstrating to management how digital investments yield measurable digital results. This would be achieved through a comprehensive strategy involving multiple digital tactics, customer touchpoints, and their continuity within the sales process.
Test advertising channels to identify which content drives the highest sales across various projects, including both VIS and standard developments.
Implement monthly campaigns.
Develop automation workflows.
Enhance the website to accurately track customer acquisition through digital assets.
Provide customer service and seek to acquire clients through this channel.
Establish a benchmark to evaluate competitors such as Constructora Bolívar, Amarilo, Marvalle, and Colpatria.
Execute an SEO strategy.

In the process of learning and optimizing the lead acquisition model for VIS and upper-middle-income housing in Bogotá and Barranquilla, the following insights were gained: