Case Study: The Digital Evolution of Enel X with a Digital Marketing Agency in Colombia

In 2022, Enel X, a 100% digital energy marketer, found the perfect strategic ally in Tuatara to carry out its digital evolution in the Colombian market. As a digital marketing agency, at Tuatara, we understand that true innovation arises from collaborations based on mutualism, where strategies are designed not only to achieve objectives but to create solutions that transform industries.

This success story demonstrates how our expertise as a digital marketing agency and specialists in digital ecosystems helped establish Enel X as a benchmark in digital energy, optimizing its digital ecosystem and delivering measurable results in visibility, engagement, and efficiency. With a clear vision and strategic approach, we jointly embraced the challenge of conquering the digital landscape to position Enel X as a leader in its sector.

The Challenge: Transforming Energy Commercialization in the Digital Landscape

Enel X aimed to stand out in a highly competitive market by positioning itself as a leader in digital energy and offering innovative solutions for commercial and industrial clients. The challenge was significant: connecting with an audience demanding simple, digital, and accessible services while establishing itself as a benchmark in sustainability and energy efficiency.

Our mission as a digital marketing agency was to create a digital ecosystem that not only enhanced Enel X’s presence but also educated users, optimized their experience, and built long-term value-driven relationships.

Effective strategy from our Digital Marketing Agency

We understood that the challenge of Enel X’s digital evolution required more than isolated actions; it demanded the design of a complete ecosystem that seamlessly integrated innovation, high-quality content, and meticulous execution. To address this, we developed a comprehensive strategy that tackled every aspect of digital transformation in a structured and tailored manner.

Our approach focused on maximizing Enel X’s connection with its audience, establishing its leadership in the market, and delivering measurable results. To achieve this, we defined four strategic pillars that combined technology, creativity, and data analysis, ensuring a profound and sustainable impact across all digital fronts. These pillars not only guided each action but also ensured that every element worked harmoniously to meet the brand’s objectives.

1. SEO and Content Marketing

We implemented an SEO strategy that boosted Enel X’s organic visibility by focusing on strategic keywords such as “digital energy,” “energy efficiency,” and “reactive energy,” among others. We produced educational editorial content that not only attracted high-quality traffic but also positioned the brand as an authority in the energy sector.

2. Automation and Email Marketing

Personalization was key to maintaining consistent and effective communication with customers. We developed automated workflows that achieved an average open rate of 27.34%, with specific campaigns reaching open rates of over 40%, highlighting the impact of delivering relevant and strategic messages.

3. Digital advertising and multichannel campaigns

We launched campaigns on Google and social media platforms that captured qualified leads and optimized investment costs, achieving a reduction in CPC of over 34%. These efforts positioned Enel X as a leading brand in the digital landscape.

4. Content and design for social media

We managed an organic social media content calendar that included carousels, videos, and graphics designed to connect with the audience. These posts not only drove engagement but also strengthened the perception of Enel X as an innovative and sustainable brand.

5. Modernization of the graphic universe

We revamped Enel X’s visual identity, creating a modern design aligned with the brand’s values. This approach effectively conveyed its commitment to digital transformation and sustainability.

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Results: Tangible impact on digital evolution

The collaboration between Enel X and Tuatara delivered outstanding results:

• Web Traffic Growth: A 405% increase in visits, 589% growth in unique visitors, and a 327% rise in page views.
• Organic Traffic: Significant growth driven by optimized content and SEO strategies that aligned with user searches.
• Social Media Engagement: A notable increase in interactions, strengthening user connections and enhancing brand perception.
• Advertising Efficiency: A 34% reduction in CPC, maximizing return on investment.
• Effective Email Marketing: Campaigns with open rates exceeding 27%, reflecting content aligned with user needs.

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An example of business mutualism driving digital evolution

At Tuatara, every project is an opportunity to turn challenges into success stories. The collaboration with Enel X not only solidified its leadership in digital energy but also showcased how a well-executed strategy can deliver profound and sustainable impact.

This success story is a testament to the power of business mutualism: together, we can create solutions that not only achieve goals but also transform how brands connect with the digital world.