Tuatara, the agency that empowers companies and startups Amgen

Amgen is a laboratory with several years of experience, which through science and biotechnology helps the development and innovation of medicines for high-risk patients in order to restore health or save lives.

On this occasion, Amgen created a program that, together with local universities, seeks to support scientific research and leverage education in different professions related to medicine. To do this, they needed to develop a visual identity that identified with the purpose of the program and with the target audience, which in this case were universities, health professionals, specialists, and members of the scientific community. All this, is backed by the Amgen flagship brand.

Services

Branding, Corporate identity, Brand language, Graphic universe, Brand manual.

Mutualism in Action

Develop a concise and creative name that would represent the purpose of the program.
Create an identity that will relate to the purpose and audience of the program.
Create an identity with strong endorsement, where both brands could be seen together.
Create attractive, meaningful, and modern visual communication.

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a group of scientists in an amgen laboratory

Through teamwork with the client, it was possible to understand and achieve their expectations with an innovative and clear brand to fulfill the purpose for which the program was created. The brand was very well received by Amgen’s internal group and by the target audience for which it was developed, these being medical and scientific professionals, who, not having design knowledge, managed to understand and identify with a new brand in its category.