Bolivar Construction Company is a Colombian company with great recognition in the market, operating in various sectors of the economy such as the financial sector, insurance sector, and construction sector, among others. That’s why it is composed of different internal departments with purposes and objectives aligned with each line of business.
Bolivar Construction Company had the need to differentiate its departments and give them an identity that represented the values and visions of each work team. To achieve this, they sought Tuatara as an extension of their team, working together. We understood, designed, and created the graphic identity for each area.
Branding, Corporate Identity, Brand Manual.
With the objectives of generating greater value among its members, highlighting the sense of belonging, improving communication between departments, differentiating their purpose as a department, and fostering a philosophy of improvement for employees, resulting in unique brands that strengthened their identity within the company.
As part of the process, Tuatara carried out naming processes, brand identity, and branding for many of these departments, creating brands such as Newit (winner of the Best Logo Design Awards by Design Rush), Serk, Maite, BPMS, Movento, R&D, Eco, Cuidea, among others.
