Boosting the Digital Future with Tuatara Boutique Agency

The Digital Evolution Fund aims to finance 1,000 young people in Bogotá to study training programs in programming, UI-UX design or data science in bootcamps. The fund offers Income Sharing Agreements (ISAs), where they finance the studies of the young people and they pay for their studies once they get well-paid jobs in the digital sector with 15% of their monthly salaries.

The Digital Evolution Fund sought a design agency to create their branding and improve the image of their brand, with the intention of creating a solid and coherent visual identity that represents the fund’s mission of financing the training of young people with potential in the digital sector and helping them to obtain quality jobs.

Services

Branding, Custom design, Research for brand design, Brand manual.

Mutualism in action

Identify and establish a brand image that is consistent with the Digital Evolution Fund’s mission.
Create a solid and attractive visual identity.
Develop an effective branding strategy.
Create a brand manual.

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we bring you closer to your professional dream with fondo evolucion digital

During the process of creating the branding for the Digital Evolution Fund, a thorough identification and establishment of a brand image that was consistent with its mission was carried out. A solid and attractive visual identity was sought through research for the design of the brand and the elaboration of a manual that would allow for consistency in the application of the visual identity across all communication channels.

To ensure that the final brand represented the Digital Evolution Fund’s mission properly and was attractive to its target audience, three conceptual proposals were developed, and three iterations were made in the creation process. This way, a coherent and effective brand image was achieved that represents the fund’s mission and appeals to its audience.