During the process of creating the branding for the Digital Evolution Fund, a thorough identification and establishment of a brand image that was consistent with its mission was carried out. A solid and attractive visual identity was sought through research for the design of the brand and the elaboration of a manual that would allow for consistency in the application of the visual identity across all communication channels.

To ensure that the final brand represented the Digital Evolution Fund’s mission properly and was attractive to its target audience, three conceptual proposals were developed, and three iterations were made in the creation process. This way, a coherent and effective brand image was achieved that represents the fund’s mission and appeals to its audience.

fondo evolucion digital logotype