The results of the activation were highly satisfactory, meeting the client’s expectations and delivering an innovative experience within the festival. An interaction was successfully developed where attendees, by scanning a QR code and pointing their phone camera at a Johnny Walker bottle, triggered an animation on the label, creating an immersive and memorable experience. Additionally, the process allowed for the optimization of the Augmented Reality (AR) implementation, ensuring a smooth and accessible experience for all users.
Throughout the development, the team gained valuable insights into the creation and optimization of 3D animations, refining the technical configuration to guarantee stability and realism in the interaction. The activation not only fulfilled its goal of surprising and engaging the audience but also became a benchmark for innovation in the use of emerging technologies for live events.
Live experience: Despierta el camino – Festival Estéreo Picnic, click here
