Digital Transformation in Pajonales | Tuatara Boutique Agency

Pajonales is an agricultural company dedicated to rice seed production, with other lines of business focused on the marketing of bioinputs. It also has divisions in the sectors of Fish Farming, Livestock, and Hay.

With over 60 years in the Colombian market, Pajonales recognized the need to present, speak, communicate, and differentiate itself according to current standards. That’s why they turned to Tuatara to find the best path for their brand’s new vision, starting with an initial branding effort that would later transform all their communication across various mediums. Additionally, as part of their digital transformation strategy, they saw the need to update their website to better reflect their new communication approach.

pajonales logotype with rice field in the background

Services

Branding, Corporate Identity, Brand Manual, Web Design and Web Development.

Mutualism in Action

In the process with Pajonales, we faced the challenge of renewing the brand, preserving its legacy while adapting it to current trends in visual communication. This involved:

Redesigning their corporate identity.
Establishing a new tone of communication.
Documenting the new brand guidelines.
Conducting the Design Sprint methodology to prevent setbacks.
Implementing the web design created in the Design Sprint, staying true to the brand’s graphic resources and look and feel.
Employing custom web development.

Discover the potential of your business with our digital marketing agency. We offer comprehensive data marketing services, impeccable design and custom software to help you achieve your goals. Request your quote and start your digital transformation now!

pajonales logotype with black background

bag of rice seeds processed by the pajonales company

During the design process, we explored various options, from the modern and disruptive to the simple and expressive. However, we recognized the importance of maintaining the brand’s essence and heritage. Thus, we merged the best of its legacy with fresh elements, achieving a versatile and balanced brand that enhances its communication across multiple channels without losing its original identity.

Simultaneously, we developed a digital asset that empowered the brand and improved its search engine ranking. By creating a website optimized for search engines, we managed to boost its market positioning, enabling the brand to stand out and become more visible to its target audience.