During the design process, we explored various options, from the modern and disruptive to the simple and expressive. However, we recognized the importance of maintaining the brand’s essence and heritage. Thus, we merged the best of its legacy with fresh elements, achieving a versatile and balanced brand that enhances its communication across multiple channels without losing its original identity.

Simultaneously, we developed a digital asset that empowered the brand and improved its search engine ranking. By creating a website optimized for search engines, we managed to boost its market positioning, enabling the brand to stand out and become more visible to its target audience.