For this, we carried out a market study where we realized that within the graphic identity of its category, most of the brands use Bold fonts and are identified with an image where the isologo, in addition to being abstract and forceful, has great leadership.
Additionally, thanks to our mutual relationship, the established objectives have been successfully met. We have increased the visibility of the brand online and we have managed to reach a greater number of potential customers, which has translated into a significant increase in sales through digital media.