Empowering Telefónica, Leader in Telecommunications in Colombia

Telefónica stands out as the leading telecommunications company in Colombia, resulting from the merger between Colombia Telecomunicaciones (successor of Telecom Colombia) and Movistar Colombia. With extensive coverage, Telefónica provides fixed-line telephone services in 841 municipalities, mobile telephony in 961 municipalities, and 4G LTE technology in 75 municipalities across the country.

Telefónica faced the challenge of presenting its ICT and corporate digital transformation service portfolio at one of its most prominent innovation and technology events. To address this need, they decided to seek an agency specializing in application development and augmented reality. Additionally, they wanted to encourage visitor interaction during the BTL activation, thus ensuring the event’s success and effectiveness.

woman looking at her cell phone next to telefonica billboards

Services

Augmented reality app development.

Mutualism in Action

Present the ICT and corporate digital transformation services portfolio at a prominent industry event.
Design an augmented reality application for Android devices.
Develop a trivia game for Android tablets.
Create a quiz game for Windows.
Encourage visitor interaction during the BTL activation.
Ensure the success and effectiveness of the event through innovative digital tools.

telefonica web page viewed from a cell phone

technologies used in telefonica development

Collaborating with Telefónica to develop interactive tools aimed at presenting their ICT and corporate digital transformation services portfolio has been a learning-filled experience. The design and development of an augmented reality application, a trivia game, and a quiz game demonstrated Tuatara’s ability to adapt to the specific needs of our clients and deliver innovative and engaging solutions. Furthermore, the results have been promising, with increased visitor interaction during the event and an effective presentation of Telefónica’s service portfolio.