Successful Digital Strategies for Cinemark Colombia with Tuatara

Mutualism in action

The objective of the project is to carry out a complete process of diagnosis, planning, and execution of organic content for Cinemark, to create a model of experimentation and learning for the brand. The focus of the project is to improve the company’s indicators through the implementation of effective content strategies.

Generate a diagnosis of social networks.
Perform a digital communication industry benchmark.
Define content work for the communication of each social network.
Define all the impact points of the process, both for internal and external clients.
Plan and land the main automation flows.
Provide consulting to the Cinemark team on digital ecosystems.

Cinemark’s presence on social networks has evolved significantly thanks to the implementation of effective communication strategies. The company has sought to improve its indicators through the alliance with Tuatara Agencia Boutique and its planning and execution of high-quality organic content in its different social networks. Hiring a digital marketing agency has allowed Cinemark to stay current in a constantly evolving market and improve customer satisfaction.

In addition, the custom design and marketing automation project has allowed the company greater efficiency in the management of its social networks and a better understanding of the digital ecosystem. In summary, Cinemark’s evolution in social networks has been a process of constant learning and experimentation, which has allowed the company to stay at the forefront of its industry and improve its relationship with customers.