2019 was the year in which the seed of DataCrédito Experian sprouted in digital ecosystems, Colombians began to confront their collective imagination of the brand with an explosion of personality, color, messages and responses, which they had never seen before.

We discovered the knowledge and lack of knowledge they had about the brand, identified preferred messages and topics of interest to the public about what the brand had to say.

Ultimately, we achieved a 365% increase in traffic, with an impressive jump from 0.9% to 30.1% in organic search, reflecting growing brand recognition and a significant improvement in website performance.

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