Tuatara, the agency that empowers companies and startups

Seguro me aseguro, it is a contest that was created by Fasecolda to encourage education about insurance, as a priority (KPI) they wanted to give the greatest scope of the campaign to educate as many people as posible.

Fasecolda has all the experience in insurance matters but was looking for an agency that would support them in the planning and deployment of a campaign that would give the needed reach to the contest, Seguro me aseguro.

laptop with the home page of the fasecolda website with photos of people

Services

UX UI Design, Website development, Integration of automation tools, Email marketing and Design social media artworks

Mutualism in Action

With the implementation of this strategy we achieved:

Massify the message: It was possible to reach hundreds of thousands of people, meeting registration goals.
Create a graphic identity: A graphic personality of the contest was designed that went hand in hand with the Fasecolda brand.
Automation: Since it was massive, an automated process was created that gave the instructions, step by step, rules and all the information about the contest, as the user progressed through the stages of the contest.
Guideline: An appropriate segmentation of the target audience was created, artworks related to their interests and a persuasive message that motivated many to register and participate.

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tablet with the fasecolda website home page

technologies used in fasecolda's development

From the experience we had together with Fasecolda, we were able to identify the most confusing points in terms of understanding what insurance is, how it works, how to use it and why to invest in it. With this, we were able to optimize the message so that users feel much more identified with the advantages of insurance, preventing them from perceiving it as an unnecessary expense.

In the fields of advertising optimization, we were able to identify our digital audience, fulfilling the projections of people reached, leads acquired and people participating in the contest.