The digital transformation consultancy carried out by Tuatara for Grupo Gaviria achieved several significant results:
- Diagnosis and establishment of process improvements: A detailed diagnosis was conducted encompassing people, processes, and technology, identifying key areas for improvement. Solutions were established through process reengineering and tool enhancements to enhance organizational efficiency and effectiveness.
- Optimization of digital experience: Improvements in UX/UI and digital performance of Grupo Gaviria’s platforms were implemented, ensuring that navigation and interaction were more intuitive and effective.
- Guidance to HR and Management in the development of a digital strategy based on achieving strategic objectives, with a focus on developing key competencies to continue building a strong digital culture capable of responding to globalization and industry challenges through organizational competitiveness.
- SEO evaluation and strategy: Analysis and adjustments were made to the SEO strategy, enhancing visibility and search engine positioning of Grupo Gaviria’s digital platforms.
- An optimized website was achieved under SEO, UX/UI, and usability criteria.
These results improved Grupo Gaviria’s digital infrastructure and internal processes, strengthening its competitiveness in the sector and enabling better responsiveness to market demands and customer expectations.
