Tuatara, the boutique agency promoted by Grupo Gaviria

Grupo Gaviria is a renowned Colombian conglomerate specializing in funeral services. This group offers a wide range of services related to the management and planning of funerals, adapting to local needs and traditions. Additionally, it is known for its commitment to dignity and respect in handling the most difficult moments for families.

Grupo Gaviria chose Tuatara, a prominent agency with ISO 9001 certification, due to its specialization in digital transformation consulting, and web design and development. They selected Tuatara as a strategic ally for implementing strategies that integrate technology, processes, and people, thus bringing about cultural changes to enhance competitiveness and organizational efficiency.

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Services

Digital Transformation Consulting: Development, Design, and Marketing y Web Design and Development.

Mutualism in Action

The objectives of Tuatara in the digital transformation and web development consultancy for Grupo Gaviria were:

Diagnose the level of digital culture within their teams (9 variables), internal company processes, digital assets, among others, from marketing, design, and software development, based on the three pillars of digital transformation: people, processes, and technology.
Seek optimization possibilities (reengineering) of Grupo Gaviria’s internal processes through digitalization, aiming for greater operational efficiency.
Foster the development of more flexible and agile work models, adapting to the changing needs of the market and the industry, with the client as the central focus.
Offer solutions for the implementation of continuous improvement strategies that allow Grupo Gaviria to maintain practices that sustain and enhance the results obtained through consultancy.
Develop a functional and attractive website to improve digital presence.
Strengthen their digital assets through the development of their website: SEO, performance, and usability.

analysis of gaviria group's digital ecosystem

gaviria group homepage as seen from a tablet

The digital transformation consultancy carried out by Tuatara for Grupo Gaviria achieved several significant results:

Diagnosis and establishment of process improvements: A detailed diagnosis was conducted encompassing people, processes, and technology, identifying key areas for improvement. Solutions were established through process reengineering and tool enhancements to enhance organizational efficiency and effectiveness.
Optimization of digital experience: Improvements in UX/UI and digital performance of Grupo Gaviria’s platforms were implemented, ensuring that navigation and interaction were more intuitive and effective.
Guidance to HR and Management in the development of a digital strategy based on achieving strategic objectives, with a focus on developing key competencies to continue building a strong digital culture capable of responding to globalization and industry challenges through organizational competitiveness.
SEO evaluation and strategy: Analysis and adjustments were made to the SEO strategy, enhancing visibility and search engine positioning of Grupo Gaviria’s digital platforms.
An optimized website was achieved under SEO, UX/UI, and usability criteria.
These results improved Grupo Gaviria’s digital infrastructure and internal processes, strengthening its competitiveness in the sector and enabling better responsiveness to market demands and customer expectations.

gaviria group website store page viewed from a tablet

gaviria group website store page viewed from a cellular phone

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