Agency Digital Transformation in Multinationals

Hikvision is a technology company whose vision is to enhance security and sustainable growth worldwide, providing a world of efficient solutions between products and software, to cities, businesses, SMEs and home.

One of the main challenges that Hikvision had was to position itself in Latin American countries through optimal channels that would allow it to expand the points of contact with distributors in each country, this hand in hand with an optimization of resources in the lead generation strategy. Hikvision also had the challenge of generating a bidirectional relationship with the different audiences of the brand, generating a close dialogue that would strengthen the relationship with its audience.

facebook posts alluding to hikvision products

Services

SEO and content marketing, Digital advertising, Social media, Marketing automation, Email marketing, Lead capture and nurturing, Software and webmaster.

Mutualism in action

Each client is unique, that is why we establish mutual relationships of trust and transparency to obtain results. Our commitment with Hikvision was:

Integrate a complete vision together with the sales team on the commercial process.
Generate content grid for social networks and editorial content.
Generate multichannel digital advertising strategies that allow us to generate qualified leads more efficiently.
Create a close communication with audiences through uses, trainings and information that help the audience to better manage their finances.

Discover the potential of your business with our digital marketing agency. We offer comprehensive data marketing services, impeccable design and custom software to help you achieve your goals. Request your quote and start your digital transformation now!

With Hikvision it was essential to sit down and listen to the needs of the brand, to create different communications and find different key points, such as: the country that interacts the most, where the brand’s audience is, what format generates more leads to be able to contemplate it within the strategies.

Not having much knowledge about video security, we started to learn about this market niche, how it moves and how it works. So, together we analyzed data and began to test the networks and formats, to see in which networks were more important to achieve the proposed objectives.