With Hikvision it was essential to sit down and listen to the needs of the brand, to create different communications and find different key points, such as: the country that interacts the most, where the brand’s audience is, what format generates more leads to be able to contemplate it within the strategies.

Not having much knowledge about video security, we started to learn about this market niche, how it moves and how it works. So, together we analyzed data and began to test the networks and formats, to see in which networks were more important to achieve the proposed objectives.

banner of hikvision urban landscape with buildings and buses