“Muy Bacano” is a startup that identified a market opportunity in the online retail of products aimed at a low-income audience who, due to their circumstances, lack access to financial services.
Being an entrepreneurship, they had several needs that they were mostly unaware of, which is why they needed the support of an agency in this process. This way, they could have a form of consultancy for making strategic decisions that pertained to the marketing area.
Branding, Content grid, User Experience Consultancy.
The main goal of the brand was to start gaining recognition in the digital ecommerce environment, so a brand was created that would generate empathy and closeness. Regarding brand communication, the aim was for the target audience to clearly understand the unique payment options the platform offered, the security of deliveries, and the low prices.
