No Trague N-tero is a documentary that addresses the issue of fake news or #fakenews in Colombia and how they affect society. The project arises from a collaboration between Imaginaria Films and Tuatara Boutique Agency, with the aim of raising public awareness about media manipulation and the importance of discerning the veracity of the information we consume on the internet.
Imaginaria Films wanted to bring the documentary’s message about fake news to as many Colombians as possible. Although they had a product and a team, they needed funding for the project’s communication, and a marketing agency could provide them with the expertise and resources necessary to achieve their outreach and awareness goals.
Website development, Development of Fan page and Landing Page, Design of pieces and Marketing strategy.
The main goal is to make noise, generate controversy, create awareness, and encourage people to watch the movie.
