The Rooftec project resulted in a new digital asset designed to organize and communicate a broad and specialized product portfolio more effectively. The website design and development process focused on the needs of its main audiences: construction companies, architects, installers, and end customers. The new information architecture makes it easier to explore categories such as residential roofing, commercial and industrial roofs, facades and enclosures, waterproofing, refrigeration and insulation, and doors and logistics equipment.
As an extension of the project, and with the goal of deepening the work carried out on the digital asset and maximizing its results, Rooftec began working with Tuatara on a technical SEO and marketing SEO service. This second stage enables a comprehensive approach to positioning by combining website infrastructure optimization with actions focused on improving visibility and relevance in search engines. In this way, the website is not only a digital showcase, but also an asset designed to support Rooftec’s growth and commercial opportunity-generation objectives.
