Fundación Telefónica Movistar - Tuatara Agencia Boutique

Fundación Telefónica Movistar works to close the digital divide in Colombia through initiatives in education, employability, digital culture, and volunteering. Its focus is on empowering vulnerable groups, young people, mothers, educators, and individuals in career transition, by providing free access to tools and content for their professional and personal growth. With a solid legacy, it seeks to amplify its impact through inclusive and effective digital strategies.

It found in Tuatara the ideal strategic partner to strengthen its digital positioning with a social purpose. In an information-saturated context, it was seeking an agency capable of connecting with its audiences in an empathetic, practical, and inspiring way. The challenge was to design a strategy that not only communicated the Foundation’s educational and social offerings, but also achieved measurable engagement and transformation, with a strong focus on key territories and audience segments.

Services

Social Media (strategy, execution, and content creation)
Graphic Design and Multimedia Content
Automation and Email Marketing
Content SEO
Webmaster Services

Mutualism in action

Position Fundación Telefónica Movistar as a leader in inclusive digital transformation.
Strengthen the connection with key audiences such as youth, mothers, educators, and professionals in career transition.
Generate educational, inspiring, and actionable content for social media and digital channels.
Increase user-to-beneficiary conversion through nurturing strategies and marketing automation.
Expand the territorial reach of the programs across urban, peri-urban, and rural areas.
Activate the digital community as ambassadors and promoters of social impact.
Measure and optimize the impact of each channel through monthly data and insights.
Boost the visibility of programs in volunteering, digital culture, education, and employability..
Drive website traffic through SEO and integrated digital actions.

The digital strategy developed alongside Fundación Telefónica Movistar has become a living, collaborative ecosystem focused on impact. Through content that combines emotion and utility, we have mobilized thousands of users across Colombia toward free, high-quality digital training. The campaigns have strengthened brand visibility and connected with audiences historically distanced from the digital world—such as mothers in rural areas and educators undergoing transformation.

One of the key achievements has been consolidating a content marketing model where each beneficiary becomes a brand advocate. The synergy between the Fundación’s team and Tuatara has enabled the building of a community that not only learns but also inspires. Thanks to the use of data, automation, and strategic content, we have generated sustainable, human-centered, and measurable growth—one that continues to pave the way for a more just and inclusive digital future.