We were able to optimize the CPL by more than 80% by knowing which pieces, audiences and objectives were the most effective. In addition to optimizing the conversion to sales from a percentage that was unknown at the beginning, and continues to increase.
During these years, we managed to learn what to do and what not to do to achieve results in the automotive industry. Currently, digital sales do not depend only on advertising, an important segment of leads is converted by SEO and Inbound Marketing strategies.