In a world where digital presence is crucial for any company, Hikvision Latam entrusted Tuatara, a boutique agency specializing in digital marketing, to strengthen its positioning on social media and increase its reach in the Latin American market. Over four years of collaboration, the results of the digital strategy have been successful, reflecting sustained growth and a significant impact across various social media platforms.
Digital Strategy and Execution
Since the collaboration began in 2020, Tuatara implemented a comprehensive strategy that covered multiple aspects of digital marketing. The strategy focused on organic and paid content, as well as the creation of specific campaigns for each social media platform. The pillars of this strategy were:
Organic and Creative Content
- Creation of engaging and relevant content tailored to each social network.
- Posts highlighting Hikvision’s solutions and products, such as security cameras and innovative video surveillance systems.
- Use of heroic themes showcasing new launches, product updates, and academic training for installers.
Examples of proposed pieces in the digital strategy:
- Trivia for Hikvision-savvy audiences: [here]
- Seasonal branding applications: [here]
- Storytelling to communicate product benefits: [here]
- Community engagement promotion: [here]
- Fun communication tone to explain the added value of product integration in everyday scenarios: [here]
All of this work was thanks to the collaboration between Hikvision Latam’s digital team and Tuatara Boutique Agency, who, with great synergy and a mutualistic relationship, managed to create new forms of communication and strengthen their digital presence in Latin America.
Interaction and Community Building
- Development of a solid community through Facebook, Instagram, LinkedIn, and TikTok.
- Fast and efficient response to user messages and comments, achieving a high level of customer service satisfaction.
- Creation of a Facebook community specifically to address the concerns of an important target audience for the company, the installers, who have the most contact with the solutions. This allowed the company to understand their needs firsthand and provide personalized attention.
Paid Campaigns
- Implementation of advertising campaigns on Facebook and Google Ads, reaching millions of users and generating a significant amount of B2B leads, allowing the commercial team in each country to acquire new potential clients and expand their business alliances.
- Adaptation of campaigns for different countries and specific audiences, optimizing cost per lead and increasing conversion rates.
Key Results of the Digital Strategy
The results obtained over these four years of collaboration are a testament to the success of the strategy implemented by Tuatara. Some of the most significant achievements include:
Social Media Growth
Facebook:
- Reach: 10.8% growth, from 1,665,257 in 2022 to 1,843,969 in 2023.
- Followers: 6.5% increase, from 92,261 to 98,289.
Instagram:
- Reach: 106.8% growth, from 1,113,935 in 2022 to 2,302,367 in 2023.
- Followers: 28.7% increase, from 28,306 to 36,432.
LinkedIn:
- Reach: 32.5% growth, from 215,931 in 2022 to 286,115 in 2023.
- Followers: 29.5% increase, from 20,821 to 26,959.
TikTok:
- Followers: 382.4% growth, from 2,730 in 2022 to 13,174 in 2023.
- Video views: 403.7% growth, from 73,833 in 2022 to 371,757 in 2023.
Engagement and Interaction
- Increased engagement rate across all platforms, with a notable rise in comments and messages received, reflecting greater participation and connection with the audience.
Facebook:
- Engagement: 53.6% increase, from 2.21% in 2022 to 3.39% in 2023.
Instagram:
- Engagement: 19.0% increase, from 3.1% in 2022 to 3.7% in 2023.
- Comments: 232% increase, from 2,402 in 2022 to 7,979 in 2023.
LinkedIn:
- Engagement: 25.6% increase, from 8.2% in 2022 to 10.32% in 2023.
- Comments: 128% increase, from 128 in 2022 to 292 in 2023.
Lead Generation and Conversions
- More than 10,000 leads generated through paid campaigns, with optimized cost per lead and high conversion rates in several Latin American countries.
Creative and Effective Campaigns
- Implementation of contests and interactive dynamics that significantly increased audience engagement and closeness with the brand.
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Tuatara – Digital Marketing Agency
The collaboration between Tuatara and Hikvision Latam has been a true success story in the field of digital marketing. The combination of creative content, an effective engagement strategy, and well-targeted advertising campaigns has allowed Hikvision to strengthen its social media presence and increase its impact in the Latin American market.
The results not only demonstrate Tuatara’s talent and dedication but also highlight the importance of a comprehensive digital marketing strategy tailored to the client’s needs.
If you want to implement a successful digital strategy in your company, schedule a free consultation.
