P4S is an innovation and entrepreneurship network focused on Latam, with the objective of connecting entrepreneurs and Startups throughout the world, through different events or activities, in order to present projects of any kind, offering talent search, project manager advice and mentoring, to generate prototypes and acceleration of these projects through different methodologies and techniques.
P4S wanted to understand how their current site could improve on different levels, and be able to positively impact end users, so they found in Tuatara an ally with the experience to tackle this project.
Improve the UX of 4 main pages: Home, Profile / Entrepreneurs, Contests – Events, Startups – Projects.
Understanding the needs of the project, the objectives of our user and the promise of business value, we made the sprint design for these 4 pages based on the design thinking methodology, we approached our project based on these pillars:
For each stage a research, documentation or deliverable was generated according to each process through which we went through the development of buyer person, user story, empathy map, value proposition map, business model, web diagnosis, information architecture, wireframes, mockups, prototype.
