Enel X’s digital strategy had the main objective of educating consumers about the possibility of switching energy suppliers and the reasons behind tariff fluctuations.
Through a combination of marketing campaigns and SEO optimization, it was possible to increase the brand’s visibility and generate awareness among the target audience. In addition, the brand’s graphic universe was expanded to reflect a more modern and attractive image.
In order to better understand the behavior of our target audience, we obtained data that allowed us to understand the perceptions of businessmen, and based on this, we designed more effective strategies to reach them. Thanks to this, we were able to improve the relationship with the target audience in order to have a greater impact on their decisions to change their energy supplier.