Digital Transformation with Tuatara and Elite Facility Management

Elite Facility Management is a Colombian company specialized in providing comprehensive Facility Management services. With more than 34 years of experience in the sector, it focuses on creating and maintaining work spaces and environments that are both productive and functional.

In 2022, the company began its digital business transformation with the support of Tuatara Agencia Boutique. Together, they defined short, medium and long-term objectives that included brand positioning, the transformation of social networks into key channels for brand awareness, sales and customer loyalty, as well as the precise identification of the buyer persona that resonates with the brand’s value proposition. It was also proposed to significantly boost sales through digital advertising. Part of this comprehensive strategy also included the design and development of a new website.

Services

SEO and content marketing, Digital advertising, Social media, Custom design and Software.

Mutualism in Action

We recognize the uniqueness of each client and therefore strive to cultivate a relationship of mutuality, based on trust and transparency, in order to achieve optimal results. Our partnership with Elite focused on the following objectives:

Position Elite as a leader in the field of facility management services within the Colombian digital environment.
Renew and develop its existing digital platform.
Create and disseminate relevant content for social networks.
Produce editorial material to support SEO strategy.
Synchronize marketing and sales efforts towards a common goal.
Design and execute effective advertising campaigns.
Ensure continuous learning and thorough evaluation of all digital initiatives.

elite web site home page as viewed from a computer

elite web site home page as seen from a cell phone

The effective integration between the marketing and sales areas has proven to be a determining factor in Elite Facility Management’s success. Despite not operating through e-commerce, the company has experienced a remarkable growth in its customer base, attributable to a strategic implementation of content in various formats, which has significantly boosted the acquisition of new leads.

Additionally, the design and development of a digital asset that stood out for its SEO optimization, performance and ease of use, achieving an award for excellence in web design. See award here.