Tuatara Boutique Agency | Digital Marketing Pacific Case Study

Pacific, a fishmonger passionate about seafood, with more than 22 years of experience, is positioned in its B2B market with the best restaurants and hotels. However, he wanted to jump into a B2C market through a digital transformation process for this new sales channel.

The great challenge for Tuatara Agencia Boutique and Pacific was to improve the brand’s digital presence by creating a digital sales channel so that it’s B2C and B2B buyer persona had an excellent shopping experience (UX). This digital marketing strategy was carried out under agile and validated learning methodologies such as Lean Startup + Inbound Marketing + Growth Hacking.

Services

Inbound Marketing, Growth marketing SEO and content marketing, Marketing automation, Digital guideline, Social networks Branding, Software and webmaster.

Mutualism in action

The main objective in this mutual relationship with Pacific was the creation of a sustainable digital ecosystem that would be a new, profitable, and scalable sales channel. This is achieved through a branding process, developing e-commerce, and nurturing users through automation, content, and advertising processes.

Develop the website under user experience (UX), user interface (UI), SEO, and performance practices.
Claim Google places and link them to the brand, improving your reputation. (zmot)
Generate quality leads for the purchase of seafood. (Inbound marketing)
Plan, designed, and automate communication flows through email. (Inbound marketing)
Planned, write, and design digital content grids for social networks. (Growth marketing)
Plan, build, and optimize advertising campaigns in different media. (Growth marketing)
Manage, analyze, and activate all the data that digital media throws up. (Growth marketing)
Teach and educate the company about new digital strategies. (The digital transformation of companies is done from within).
Review and integrate new software into the digital ecosystem

Once we had the house “cleaned up” and the conversion funnels clear, we began the process of exploring and experimenting with pieces, audiences, copy, caption, etc. We build rich media and spectacular graphic pieces that will generate interest in the selected audiences. Likewise, we consider various hypotheses of our Buyer Persona and we are heading to solve them.

pacific home page displayed on a smartphone along with a seafood platter

technologies used in pacific's website development

This e-commerce is a self-sustaining digital asset, it no longer depends on the pattern to achieve sales and continue growing, however with the pattern the possibilities of future sales increase, snowball effect. The close analysis of the UX in the platform and the contents is vital to be able to continue growing.

The organic positioning of Pacific’s e-commerce was achieved thanks to the implemented strategies of SEO (Search Engine Optimization), Inbound Marketing, content strategies, guidelines, and a whole audience learning process that was achieved thanks to the mutual work between the two companies.