A minimum viable product or MVP is a product with the characteristics, requirements, and minimum requirements for a product to be launched on the market and to receive an economic remuneration equal to or greater than its initial investment.
We seek to be clear about the niche of the project, the starting point of the project, and the resources available (economic, human, and technological) to invest in the project. We work together to build a Canvas model, a golden circle, and other tools that allow the MVP to be shaped.
We do an analysis that consists of studying the destination niche in which the MVP will be launched and consumed. With this study, we identify the potential buyers (Buyer persona), the competition in the market, the similar products with which the product will compete, and the acceptance of the MVP, among others.
We determine the hardware, software, and functions of the system necessary for the MVP, followed by the development of a prototype in design to have a preview of the user experience (UX) and user interface (UI), as well as the functionality of the project. before proceeding to the development stage.
In this stage, the hardware, software, design and functionality requirements and requirements are implemented, using the SCRUM agile development framework; This methodology is flexible and allows you to keep track of each of the development stages, divided into Sprints, which in turn are divided into user stories. Click and learn about the success story of the Lingo Plaza MVP.
The implementation of a minimum viable product allows companies to obtain a quality product, using the minimum resources in the shortest possible time. In this way, we avoid making large investments at the beginning of the project and reduce the risks that the incursion of an idea into the current market can present.
We accompany you in the process of communication and continuous experimentation of your business model, to optimize budgets, reach a break-even point, and generate profitability.
