Pacific, a fishmonger passionate about seafood, with more than 22 years of experience, is positioned in its B2B market with the best restaurants and hotels. However, he wanted to jump into a B2C market through a digital transformation process for this new sales channel.
The great challenge for Tuatara Agencia Boutique and Pacific was to improve the brand’s digital presence by creating a digital sales channel so that it’s B2C and B2B buyer persona had an excellent shopping experience (UX). This digital marketing strategy was carried out under agile and validated learning methodologies such as Lean Startup + Inbound Marketing + Growth Hacking.
Inbound Marketing, Growth marketing SEO and content marketing, Marketing automation, Digital guideline, Social networks Branding, Software and webmaster.
The main objective in this mutual relationship with Pacific was the creation of a sustainable digital ecosystem that would be a new, profitable, and scalable sales channel. This is achieved through a branding process, developing e-commerce, and nurturing users through automation, content, and advertising processes.
Once we had the house “cleaned up” and the conversion funnels clear, we began the process of exploring and experimenting with pieces, audiences, copy, caption, etc. We build rich media and spectacular graphic pieces that will generate interest in the selected audiences. Likewise, we consider various hypotheses of our Buyer Persona and we are heading to solve them.
