7 clues AI benchmark gives you to improve your digital strategy

There’s an uncomfortable truth that many brands don’t want to accept: they’re not selling because they’re guessing. They publish without strategy, advertise without segmentation, repeat what they see on other accounts hoping it “sticks.” And when it doesn’t work, they blame the algorithm, the market, or the budget. But the reality is simple: they’re making decisions without data, without benchmark, without understanding the ground they’re standing on.

And no, you don’t need a giant team of analysts or to pay thousands of dollars for software. With the AI Benchmark Report and competitive analysis, you have in your hands the tool that turns real data from the digital ecosystem, from your brand and the competition, into clear decisions that create impact.

Improvising is no longer an option. The market moves fast, and those who understand what is happening (and use it to their advantage), are the ones who win over customers.

This benchmark is your compass. It allows you to leave intuition behind and build your decisions based on reliable, updated data. That way, every tactic you implement will have direction, purpose, and a greater chance of success.

🧠 It’s not just a report, it’s the X-ray of your industry

This is not another report to justify meetings or fill folders. It’s a deep and strategic X-ray that shows how brands in your sector are behaving, what they are doing to capture attention, and how you can outperform them.

AI analyzes behaviors, channels, formats, audiences, messages, and trends with a speed and precision that no human team can match in such a short time. The result: a document with everything you need to know and do to position yourself better, connect with your audience, and compete with an advantage.

In addition, this report has a practical focus. It’s not a collection of pretty charts, but a roadmap to know where to act, what to correct, and what opportunities to seize without wasting time or money.

🔍 What does this report include (and why shouldn’t you continue without one)?

1. Executive summary that gets to the point

From the first page, you will find a summary with the important stuff: what we discovered, why it matters, and what you should do. There are no vague phrases here; you’ll see statements like: “your competition is generating traffic with educational video content, while your strategy remains anchored in images that don’t generate interaction.”

This summary is designed so that anyone on the team, whether in management or social media, understands what is happening and how to act immediately. It’s a strategic guide, without embellishments and with focus.

Also, it allows you to have clarity from the beginning. This general overview saves you hours of interpretation and quickly aligns the whole team so everyone knows where to move.

2. Complete map of your real competition (benchmark)

Many times you’re focused on beating someone who looks like you, but not the one who’s really taking market share from you. Our AI benchmark identifies the players who are getting the most traffic, dominating networks, and occupying the place you should be leading.

The report doesn’t just give names. It tells you who they are, what they do well, where they fail, and why they’re standing out. It’s like having access to the other team’s game plan so you can use it strategically in your favor.

Moreover, it helps you understand your brand’s positioning in that ecosystem. Knowing who you’re really up against completely changes your strategic focus.

3. SEO analysis without technical complications

If you don’t show up on Google, you don’t exist. It’s not enough to have a blog or repeat keywords. AI identifies what terms are generating traffic in your industry, who leads them, how they do it, and where you stand.

It also shows content you should be creating, link-building opportunities, and mistakes you might be making without realizing it. This analysis is 100% practical to help improve your visibility and attract traffic ready to convert.

Having this SEO clarity is a direct competitive advantage. The report doesn’t just tell you what’s wrong but what’s working and how to improve it immediately.

You may also be interested in: SEO: Increase your website’s visibility in search engines

4. Traffic X-ray: what works vs. what is wasting your time

Not all channels serve every brand equally. And if you’re investing time in networks that don’t perform, while neglecting organic traffic or search advertising, you could be losing sales.

This report analyzes your competitors’ traffic by channel: how much they get, where it comes from, and how they’re getting it. So you can make smarter decisions about where to focus efforts and budget.

You’ll also understand how audiences move in your industry: which formats lead them to convert, which channels are saturated, and which still offer fertile ground to capture new clients.

5. Social media analysis: content that connects vs. content that bores

Having a digital presence isn’t just about posting. It’s about achieving real connection. This report shows you what type of content drives interaction, which formats are working, and which no longer have impact.

It’s not about copying, but about understanding how the competition communicates, how often, what tone they use, and how the audience responds. This allows you to design a content strategy that truly connects with what your customer wants to consume.

Plus, it gives you clear ideas about what to improve in your digital communication. It guides you to build strategic content that positions your brand with authenticity, coherence, and focus.

6. Influencers who actually generate impact, not just followers (benchmark)

Influencers are not just for viral products. In every industry, there are key voices, and this report shows you who they are, what impact they have, and how you can engage with them.

We don’t just analyze the number of followers. We evaluate real engagement, content relevance, and alignment with your brand.

This saves you time and resources. No more guessing who to contact: the report gives you a curated list of profiles that can truly add value.

7. Winning strategies you can adapt and make your own

Why keep testing blindly when you can start with what’s already working? This report gathers campaigns, tactics, and moves that are delivering real results in your sector. And it doesn’t just show them: it tells you how you could adapt, improve, and implement them in your strategy.

It also analyzes why they worked and what you can learn from them to apply with your own style and focus. Because what works can be replicated with judgment and improved with intention.

This section is especially valuable for innovating based on success, not random attempts. It’s the safest way to grow consistently.

You may also be interested in: Case Study: The Digital Evolution of Enel X with a Digital Marketing Agency in Colombia

🦎 And who’s behind all this? Tuatara: the digital marketing agency that creates the best benchmarks

At Tuatara, we don’t do marketing just to fill up feeds. We do marketing to sell more, position better, and stop improvising. We’re a boutique digital marketing agency that thinks like part of each client’s team. We don’t work with repeated formulas or fall for empty trends. Here, everything has a why, a for whom, and a concrete objective.

Take results seriously because we know a digital strategy isn’t just about looking good—it’s about tangible growth. That’s why we use benchmark data to ensure your brand has a clear voice, a real audience, and measurable impact.

We have a team that combines creativity, data analysis, and tactical execution to turn diagnostics into real actions. And yes, we love seeing our clients grow as if they were part of the family.

Looking for an agency that gets involved, tells you things as they are, and builds a solid digital strategy with you?